By Mark Bingaman
Let’s face it. Insurance is a cold and impersonal product. I don’t know about you, but I fail to experience any especially warm and fuzzy feelings when I think about the company I buy insurance from. How can an insurance agency take Social Media - a medium intended to build warm relationships - and utilize it to nurture a brand awareness of their product and connection with customers?
One way may be in the intelligent manner explained in the video I’ve linked to below. It’s produced by a vendor that provides an array of marketing services to insurance agencies nationwide.
It describes how an agency blogger scours the Internet for interesting or entertaining content that the agency then posts to their blog, Facebook pages and Twitter feeds.
This is not an earth-shattering revelation or an especially innovative concept. But it crystallized - at least in my brain - how Social Media has transformed the digital properties of all businesses and organizations into potential informational and entertainment resources.
I certainly am not saying that the blog or Facebook page of an insurance agency or any business should hold a steady stream of wacky videos, jokes or particular news content. But, like anything, with a bit of balance, occasional insertion of entertainment or other relevant content can serve to humanize and personalize businesses that otherwise possess extremely staid images.
Geico seems to be doing very well with the large dose of humor and entertainment in their marketing. Perhaps Social Media provides you the same opportunity.
A Day in the Life of an Insurance Blogger
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