Bruno's is a pizzeria in the small college town of Eggert, New York, just outside Buffalo. And, it's a picture perfect pizza example of how every restaurant, bar and retailer can benefit from a loving approach to Twitter marketing. While Facebook plays a role in their social media strategy, it's the Twitter opportunity that they seem to focus on most. And, for good reason. Twitter is a device ideal for an immediate call to action...perfect for a pizza place or any retailer that wants foot traffic now.
Here's why I like what Bruno's is up to. The Twitter sign-up page on their website for the Tweet Deals program is great. It's appealing to the eye, and easy to use, while also describing the benefits of their "Friends & Followers" approach. http://www.brunospizzeria.com/twitter.html
Management has clearly defined the benefits of being a member of the "opt-in" Tweet Deals program.
"Bruno's is testing a new promotion to reward our most loyal customers with great short term offers. Here's how it works...
Three times during the month of May, a special Tweet Deal email will be blasted to all Bruno's Fan Club members. We will post a Tweet Deal that starts with three numbers which represent the promotional price and how many customers can purchase at that price. For example, when we tweet "3-6-9 Large Pizza-1 Topping," the first 3 callers can buy a Large 1 Topping Pizza for $3, the next 6 callers for $6 and then next 9 for $9. (Limit one Tweet item per order, must be picked up within an hour of ordering.)"
That's it. Nice and simple. Is there any reason why any retailer, restaurant or bar can't do the same thing and even better? Use your imagination and you'll find many ways to excite and reward your followers (and move product) with any variety of offers; tickets, discounts, free cover-charges and more.
But...and this is a big BUT....Bruno's is also making several mistakes. A check of their Twitter page shows that they ONLY have 22 followers! How is this even possible? It would appear that some serious effort needs to go into making customers aware of the program and twitter-only specials. Additionally, a different approach needs to be taken on Bruno's Facebook page when announcing their Friends & Followers deals. There's confusion to be found as the Facebook postings fail to make clear the duration and specifics of the freebies. Without that precision, an establishment runs the risk of alienating customers rather than rewarding them. And, we're all here to be social and make friends, right?
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