Excellent reminder today in a story from a local TV station about why consumers utilize social media. It's these types of topics that the International Social Media Chamber of Commerce is also here to drive home to our membership.
To a large extent, consumers are not interested in a non-stop barrage from businesses urging them to buy a product. That will cause them to tune your message out and lose them as a follower or friend. The key here in your tweets and messages is to offer a MIX of such info. Certainly there's nothing wrong with making customers aware of your latest offerings and specials...provided that's kept to a minimum AND there's additional value in your message.Keep them tuned into your personal broadcast with things like Daily Tips pertinent to your business.
@ZettlerHardware does a good job of this with regular tips like this "Pro Tip: to fix a small water leak, put petroleum jelly into the crack and wrap the pipe with a rag or tape. works on lead & plastic pipes."Any business or organization can do the same. This is just one example of keeping your followers and users engaged with extra value that strengthens your brand without bombarding them constantly with advertising messages or other irrelevant info.
No comments:
Post a Comment