Don't Waste Your Weekend Business! Get Social...with Social Media

The weekend can be one of the most beneficial times for businesses and organizations of all types to impact their followers and friends via Social Media. Yet, since Friday, Saturday & Sunday often degrades into chaos for many of us, we neglect to do so.

That translates to a wasted opportunity as the consumers who are most likely to roll into your restaurant, shop, bar, festival, showing, concert or event are at their most active (and open to influence) when you just don't have the time to update your status on Facebook or Twitter. Bummer.

So what do you do? Make the time.

It's not enough to pre-promote your event thru the week and hope they'll remember to show. The beauty of Social Media is in it's immediacy! (I bet there's a pretty good reason that the word "media" is the primary root of the word "immediacy.")

If you're a real estate agent, make sure you're tweeting reminders about your open house on Saturday morning. If you're handling marketing for a festival throughout the weekend, gosh darn it, get those status updates and new pictures up on Facebook with regularity. Don't wait until the weekend is over! Showcase the fun everyone's having at your party and do it WHILE the fun is ongoing. Yes, believe it or not, there are plenty of people sitting at home on Facebook or cruising around looking for a good time, their cell phone anxiously ready for your tweet.

While post-promoting the event is fine (and something you should do) wouldn't it be all the better if those friends and followers were making your cash register sing and tickets sell?

If you're a nightclub anxious to get some more booties shakin' on the dance floor, a well-timed tweet at 11pm on Saturday night can do the trick.

If you're a retailer disappointed with a slow weekend, then crank up the Facebook and Twitter charm on Sunday at noon and roll out an impromptu "Friends & Followers" sale or sweet discount. But c'mon now. Make it interesting. That whole "10% off" thing is SO boring.


Yeah, I know, this is all pretty much common sense. But many of us forget to do it. The weekend is busy. But make it even busier by staying in touch and relevant at the exact time your followers and friends are most open to your message. In other words...Get SOCIAL on the weekend!